Since the 2024 season, Gate2Sport has partnered with FC Barcelona as its official Chinese social media content partner, leading localized digital strategy across Bilibili. Our mission has been to strengthen the club’s connection with Chinese fans through culturally adapted storytelling and platform-native content.

​

From match-day highlights and behind-the-scenes features to festival-driven activations and interactive fan campaigns, we developed a consistent content framework tailored to Chinese digital ecosystems. By combining data-driven insights with deep cultural understanding, we successfully enhanced engagement, visibility, and long-term fan loyalty in one of the club’s most important international markets.