We collaborated with the brand to identify a new global ambassador and craft an engaging brand story for the upcoming  year. Andrés Iniesta, one of the greatest midfielders in football history and a World Cup champion, embodies excellence and leadership. Our goal was to amplify his image as a champion.

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The entire shoot took place at a rented port in Dubai, using a simple yet powerful narrative to highlight his trustworthy and captain-like persona. The film was showcased on large screens across major cities in Southeast Asia, directly boosting the brand's search volume, website traffic, and social media followers.