​We supported MB66 in appointing its first-ever global ambassador and building the brand identity from zero to one. Football legend Ronaldinho, known for his creativity, joy, and global influence, perfectly embodies the brand’s vibrant and bold spirit.

 

The campaign was filmed on the stunning island of Mallorca, capturing the energy and charisma that define both the player and the brand. From ambassador strategy to narrative development and campaign rollout, we laid the foundation for MB66’s international positioning, creating a strong and recognizable brand image in its inaugural year.